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About Us

Our Story

At the age of 19, driven by a profound sense of individuality and a desire to carve out my own identity, I embarked on a unique entrepreneurial journey by founding my own abaya clothing store.

The inspiration behind this venture sprang from my personal struggle with insecurities in fitting into the Western style prevalent in society.

Recognizing the need for a space that celebrates cultural heritage and allows for authentic self-expression, I decided to put my university education on hold to wholeheartedly pursue this business endeavor.

Our Mission

We aim to empower women in Western society to proudly embrace their cultural heritage through fashion that expresses individuality while upholding values.

Our clothing serves as a bridge between past and present, providing a space for women to feel both comfortable and confident in navigating societal challenges.

Our Goals

As we continue our journey, we are committed to creating a lasting impact by not only providing for the women who have embraced our designs but also for countless more who are yet to discover us.

Our dedication extends beyond the present, and we eagerly anticipate the opportunity to craft new, compelling, and unique designs that resonate with the diverse stories of the women we aim to empower throughout the journey of our company.